Hi!
I am Sally, an Egyptian-Canadian Senior Creative Producer and Consultant, blending my expertise in photography / moving image production, and creative / strategic consulting. With a passion for creativity and collaboration, I am currently based between Germany & Morocco, yet work globally. My experience working with an array of brands and talented individuals has honed my expertise in the dynamic realms of fashion, streetwear, sneakers, motorsports, and diversity.
Bringing creative visions to life, I am dedicated to seamless visual storytelling. I collaborate with creatives to ensure seamless visual storytelling, from hiring the right team to finding the perfect location, managing the process flow, and maintaining the budget and timing. Beyond production, I offer expertise in brand strategy, research and development, product consulting, and consumer research drawing upon my knowledge of fashion, streetwear, sneakers, motorsports, and diversity. My extensive experience producing and consulting on a global scale allows me to bring a unique perspective and versatility to each project.
BRANDS
ATHLETES / TALENT
Alexandre Mattiussi, Alica Schmidt, Cirque Du Soleil, Gianluigi Buffon, Gianmarco Tamberi, Giveon, Lewis Hamilton, Jamal Musiala Liv.e, Max Verstappen, Memphis Depay, Mia Regan, Mr. Doodle, Olivier Giroud, Pierre Gasly, Quannah Rose, Rhuigi Villaseñor, Ringgo, Romeo Beckham, Rudimental, Valterri Bottas
LOCATIONS SHOT
EUROPE: Adria, Barcelona, Berlin, Bologna, Denia, Kiev, Leipzig, London, Milan, Munich, Nice, Nurnberg, Paris, Reggio Emilia / MIDDLE EAST + AFRICA: Cape Town, Casablanca, Dubai, Johannesburg, Marrakech, Rabat, Taghazout / NORTH AMERICA: Austin, Banff, Halifax, Joshua Tree, Los Angeles, Malibu, Miami, Montreal, New York, Palm Springs, Toronto
SPEAKING ENGAGEMENTS & PRESS
July 2023 - Mille World - article
July 2023 - Traveller Scene - article
December 2023 - Mille World - article
November 2023 - Threesixfive Halifax, Canada - interviewed by Dave Culligan about my career and journey as a creative producer and entrepreneur
November 2023 - Istituto Marangoni Miami - interviewed by Matthew Growney about brand collaborations
February 2024 - Mille World newsletter curation
February 2024 - The Narrative Community - moderated first live event in the Unscripted series with Danielle Rhoads Ha - The New York Times & Alexandra Jones - The Evening Standard
February 2024 - Feature in Okay Africa - article
March 2024 - Istituto Marangoni Miami - interviewed by Matthew Growney about brand collaborations
May 2024 - IG Live with Okay Africa
June 2024 - Featured in Futsol in partnership with Where is Football
September 2024 - Creative Business Essentials 101 Online Workshop: an introduction to negotiating, pricing and networking
October 2024 - Featured in InStyle Germany Magazine (print)
November 2024 - Mille World - article
